GOODFIELD, Illinois — Vermeer Midwest is marking a major milestone in 2026 as it celebrates 55 years of serving contractors, communities, and customers across the Midwest. A journey that began with a single location, a strong work ethic, and an unwavering commitment to customer service.
Founded in 1971 by Junior and Beverly Kool in Eureka, Illinois, Vermeer Midwest was built on a simple philosophy that continues to guide the company today: “Take care of the customer, and they will take care of you.”
Where It Began
Junior Kool’s connection to Vermeer equipment started long before Vermeer Midwest officially opened its doors. After gaining hands-on experience working with Vermeer Corporation beginning in the 1950s, Kool recognized an opportunity to serve customers in central Illinois with the same reliability and integrity he valued himself. What began as a small, family‑run dealership quickly earned a reputation for dependable equipment and unmatched service.
In those early years, Vermeer Midwest focused on building lasting relationships—working closely with contractors in tree care, underground utility installation, and landscaping. That customer-first mindset became the foundation for long-term growth.
Where It Is Today
More than five decades later, Vermeer Midwest has grown into one of the leading Vermeer dealerships in the region, now headquartered in Goodfield, Illinois, with 14 locations across Illinois, Indiana, Michigan, and Missouri. The company supports a wide range of industries, including underground construction, tree care, landscape, recycling, and vacuum excavation.
Today’s Vermeer Midwest offers far more than equipment sales. With dozens of mobile service vehicles, experienced technicians, rental options, training programs, and extensive parts support, the dealership has evolved into a full-service partner for contractors looking to maximize uptime and productivity.
A Family Legacy, Still Going Strong
Despite its growth, Vermeer Midwest remains family-owned, with the Kool family continuing to guide the company’s direction. CEO Steve Kool has emphasized that the 55-year milestone is about more than longevity, it’s about people.
As part of its anniversary celebration, Vermeer Midwest has leaned into high‑profile partnerships, including a return to NASCAR at Chicagoland Speedway, showcasing the brand on a national stage while honoring the hardworking men and women who “build America” on jobsites every day.
Looking Ahead
While the company is proud of how far it has come, Vermeer Midwest sees its 55th anniversary as a launching point rather than a finish line. Continued investments in new locations, advanced equipment, training, and customer experience signal a clear focus on the future.
From a single dealership in Eureka to a multi‑state operation serving thousands of customers, Vermeer Midwest’s story is one of steady growth rooted in Midwest values. As the company celebrates 55 years, its mission remains unchanged: to do whatever it takes to help customers succeed, today and for generations to come.
Stay on the lookout throughout 2026 for moments of celebration and opportunities to win limited edition giveaways and prizes!
