·       Used to have separate equipment and parts sections, but now we’ve combined the two, which encourages customers to browse around

·       Displays are organized by industry to help with flow

·       Parts screen – features new videos for all industries, promotions, and used equipment

·       Mission and vision statement near the front for customers to see; wall of employees as well

·       History images/art around the office and showroom highlight all of the accomplishments over the years